The world of rugby is Macron's home, now more than ever. The Hero company, a leading brand in the world of the oval ball, is the new technical partner of World Rugby, the international governing body of 15 and 7-a-side rugby, that regulates relations between national federations and organises the sport's most renowned and prestigious tournaments.

The world's leading international rugby institution traces its roots back to 1886 and today manages a sport played by millions across 128 national federations globally (the latest, Nepal and Panama in 2020). World Rugby is responsible for the organisation of the men's and women's Rugby World Cup, the men's and women's Rugby World Cup Sevens, the HSBC World Rugby Sevens Series and many other large-scale events around the globe that ignite the passion of over 500 million fans.

The partnership foresees the provision of technical apparel for World Rugby Emirates Match Officials and staff as well as the entire merchandising line for international tournaments and matches, including the highly anticipated Rugby World Cup 2023 in France. The deal was officially announced together with the unveiling of the HSBC World Rugby Sevens Series Emirates Match Officials’ kits, which will make their debut at the Malaga round on January 21st. The rugby Fifteens kit will be unveiled ahead of the men's and women's Six Nations.

Macron and World Rugby are already at work to design the new line of clothing, characterized by the quality and technicality that distinguishes the garments of the Italian brand. Made with innovative materials, the kit will ensure maximum comfort, allowing Emirates Match Officials to perform at their best in their crucial roles. The garments' exclusive design and attention to detail add a touch of elegance that complements the technical aspect. The new jerseys maintain the traditional colours worn by the World Rugby Emirates Match Officials, namely blue, white and orange, but are enriched by a new distinctive and exclusive design.